AOM DSP Snack #1 – Launching Our New DSP Series for Brands
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37s
AOM DSP SNACK – New format, new voice, deeper insights. AOM DSP SNACK – New format, new voices, deeper insights. In the AOM DSP Snack series, Florian Vette and Florian Giulio Votta take you on a deep dive into the world of Amazon DSP — sharing hands-on expertise, real-world cases, and forward-thinking strategies for brands.
What makes Amazon DSP so powerful — and how did programmatic advertising actually evolve?
What role does the upper funnel play in modern campaign strategies?
And why is data-driven advertising on Amazon about so much more than just retargeting?
In this first episode, the two...